Business Tips: How Much Time Does Creating Social Media Content Take?

Business Tips: How Much Time Does Creating Social Media Content Take?

Awesome Tip: How Much Time Does Creating Social Media Content Take?



Q: How long do you spend creating a single piece of content?

A: I’ve started using Twitter’s new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome.

So video does seem most natural to me. But I don’t over think my content. Way too many people over think the stuff they are putting out there. We’re living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn’t get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the most unflattering selfies, not caring about the lighting (this is actually the first year I’ve started to understand lighting…).

Bottom line: I really don’t care about the angles. The look. The feel. I care about the substance.


Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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15 Replies to “Business Tips: How Much Time Does Creating Social Media Content Take?”

  1. I struggled to create content until I stopped trying to create. I started documenting moments of my day and using those to feed my strategy and share on social. I started bring my life into my videos and being real.

  2. I'm in social media overload just thinking about all the things people are saying to do….I'd love to know how you get into the habit of knowing when to post because I can become so engrossed in my videos or editing or watching you for example and then before you know it, it's bed time and another day has gone by that my social media's gone out the window…Please tell me I'm not alone on this….I work hard too….time to work smart…and produce quality content.

  3. I'd say starting out is more time consuming as you get more comfortable in front of the camera. If you are looking for a really efficient way to crank out video content for social media, try out our tool: http://hubs.ly/H036LMz0 . Get creative in how you communicate with video, it doesn't need to be you talking in front of a camera, you can use pictures, text, stock video, etc to get your message across.

  4. Another video as always! I just wanted to get your opinion on cell phones and which one you use? I have the I phone I have the iPhone 5 and needing to get a new phone and ton between 6plus and maybe going android any advise would greatly be appreciated bro thanks again for so many amazing videos and the books rock going to order some for friends. Have a awesome day. ~P

  5. Gary, in some of your recent answers I see that you are missing the point you wanted to go for in the first place. Great to have in a team Steve and India to help you out transcribe what goes on in your head! Can we get some more insights that you have on other facts about how different kind of people are consuming or producing media these times? I am referring to the 14 year old behavior 😉 Keep hustling!

  6. Did you always find it easy to speak to a camera, or did it take a lot of time and outtakes to produce video in the beginning? I feel like producing a daily video for me is going to be such a time-consuming thing to commit to. Not that I'm not willing, but if it takes me hours to produce a 10-minute video I feel like I'm spinning my wheels.

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